> ## Documentation Index
> Fetch the complete documentation index at: https://help.emaillove.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI knowledge

> Teach the Assistant your brand: instructions, the brand guide, memories, skills and saved inspiration. Each design system has its own.

AI knowledge is what the Assistant knows about a brand before it writes. Each design system has its own. The more you fill in, the less you fix in each draft.

Open a design system and click the **AI knowledge** tab. It has five sections: **Instructions**, **Brand guide**, **Memories**, **Skills** and **Inspiration**.

Everyone who uses the design system can read its AI knowledge. Design system managers edit it.

## Instructions

Rules the Assistant follows in every request for this design system.

| Card | What to put in it |
| - | - |
| **Voice and tone** | How the brand sounds. For example, "Plain and friendly. Short sentences. We talk about the outdoors, not about ourselves." |
| **Always** | Things every email does. For example, "Mention free shipping over \$75." |
| **Never** | Things no email does. For example, "No exclamation marks. Never say 'cheap'." |
| **Words** | Words to use instead of others. For example, "jacket" instead of "coat". The **Words to avoid** check uses this list. |
| **Offers and legal** | Offer terms and legal lines that must be exact. |

**What the Assistant reads** shows the instructions as the Assistant gets them. Click **Save changes** when you're done. Each save is a new version.

## Brand guide

The brand guide is what the Assistant knows about the brand's look, voice, products and offers. It's built from the emails your brand has sent, in Email Love's library, and then from your website.

1. Click **Build the guide**. The Builder reads up to 50 of your brand's emails, then your site.
2. Check each point. Points are grouped as **Colours**, **Type**, **Voice**, **Products**, **Offers**, **Guarantees**, **Claims**, **Email layout**, **Footer** and **Sending**. Each one shows where it came from.
3. Edit or remove points that are wrong. Click **Add point** to add one.

If the guide picked the wrong brand, use **Use this brand** to point it at the right one on Email Love. Click **Read again** to rebuild it.

The Assistant builds the guide by itself the first time it drafts for a design system. Rebuilding it by hand uses 1 AI credit.

## Memories

Memories are facts and preferences the Assistant keeps for everyone who uses the design system. For example, "The spring sale always ends on a Sunday."

* **Add memory** to add one yourself.
* **Suggested from recent chats** lists things the Assistant picked up. Nothing is remembered until someone clicks **Remember**. **Dismiss** drops a suggestion.
* **Remembered** lists what it knows. Filter by **Facts** or **Preferences**.

## Skills

A skill is a set of instructions for one kind of email, such as an abandoned cart email or a product launch. People pick a skill from the **Skill** menu on **Overview** before they send a brief.

* **Your skills**: your team's own. Click **New skill** to write one. Tick **Offer this skill in the Assistant** to show it in the menu.
* **Email Love playbooks**: Email Love's skills for common kinds of email.
* **Email Love ESP skills**: Email Love's skills for writing merge tags and logic for specific email platforms.

Skills work with the box on **Overview** and the **Assistant** in the editor. [AI chat](https://help.emaillove.com/builder/ai/chat.md) doesn't use them yet.

## Inspiration

Emails the Assistant looks at for layout and style ideas in every request for this design system. It looks at up to three at a time, newest first.

* **Saved references**: the ones you've saved, up to six.
* **Find on Email Love**: search Email Love's library and click **Save as reference**.
* **From your Email Love**: pick from emails you've liked or saved on emaillove.com.

You can also save an email here from **Inspiration** with **Save to a design system**. See [Inspiration](https://help.emaillove.com/builder/inspiration/overview.md).

The Assistant uses other brands' emails for layout and style only, never their words or offers.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.