> ## Documentation Index > Fetch the complete documentation index at: https://help.emaillove.com/llms.txt > Use this file to discover all available pages before exploring further. # Sample Campaign Brief > A complete example campaign brief showing how to structure content for AI Studio's Generate from Brief feature, using a fictional brand called Greenleaf Organics This is a complete example of a well-structured campaign brief for use with AI Studio's Generate from Brief feature. You can use it as a template for your own briefs. For tips on writing effective briefs and setting up your design system, see [How to Get the Best Results from Generate from Brief](/plugin/ai/brief-best-practices). *** ## Campaign Overview * **Brand:** Greenleaf Organics * **Campaign Name:** Summer Refresh Sale * **Campaign Goal:** Drive sales during the summer promotion by offering 25% off sitewide and highlighting seasonal bestsellers. * **Target Audience:** Existing subscribers and past customers. Mix of health-conscious millennials and Gen X parents. * **Tone and Voice:** Warm, fresh, and inviting. Friendly but not overly casual. Emphasize natural ingredients and feel-good summer energy. * **Promo Code:** SUMMER25 * **Sale Dates:** June 15 – June 30, 2026 * **Landing Page URL:** [https://greenleaforganics.com/summer-sale](https://greenleaforganics.com/summer-sale) *** ## Email Sections This email uses 7 sections: Pre-Header, Header, Hero, Single Column, Two Column, Single Column, Footer. Please ensure the corresponding design system has one component saved for each of these categories before generating. *** ### Pre-Header **Preview text:** Fresh savings are here: 25% off everything at Greenleaf Organics. Use code SUMMER25. *** ### Header Display the Greenleaf Organics logo centered at the top. Include navigation links to: Shop All, Bestsellers, New Arrivals, Our Story. *** ### Hero **Headline:** Summer Just Got Fresher **Subheadline:** 25% off sitewide. Clean ingredients, feel-good prices. **CTA Button Text:** Shop the Sale **CTA Button Link:** [https://greenleaforganics.com/summer-sale](https://greenleaforganics.com/summer-sale) **Image Direction:** Bright, sun-drenched flat lay of summer skincare products arranged on a light wood surface with fresh greenery and sliced citrus. Natural light, airy feel. *** ### Single Column: Main Message **Headline:** Your Summer Refresh Starts Here **Body Copy:** Summer is the perfect time to reset your routine. Whether you are stocking up on daily essentials or trying something new, our entire collection is 25% off through June 30. Every product is made with certified organic ingredients, never tested on animals, and packaged in recyclable materials. Use code **SUMMER25** at checkout. No minimum purchase required. *** ### Two Column: Product Features **Left Column:** * **Product Name:** Citrus Glow Daily Moisturizer * **Short Description:** Lightweight hydration with vitamin C and organic aloe. Perfect for warm-weather skin. * **Price:** \~\~$38~~ $28.50 * **CTA Button Text:** Shop Now * **CTA Button Link:** [https://greenleaforganics.com/products/citrus-glow-moisturizer](https://greenleaforganics.com/products/citrus-glow-moisturizer) **Right Column:** * **Product Name:** Lavender Calm Body Oil * **Short Description:** Soothing body oil made with organic lavender and jojoba. Great after a day in the sun. * **Price:** \~\~$32~~ $24.00 * **CTA Button Text:** Shop Now * **CTA Button Link:** [https://greenleaforganics.com/products/lavender-calm-body-oil](https://greenleaforganics.com/products/lavender-calm-body-oil) **Image Direction:** Clean product photography on a white background for each item. Consistent framing and lighting across both columns. *** ### Single Column: CTA Section **Headline:** Don't Wait. Summer Won't Last Forever **Body Copy:** This sale ends June 30. Grab your favorites (and discover a few new ones) while everything is 25% off. **CTA Button Text:** Browse the Full Collection **CTA Button Link:** [https://greenleaforganics.com/summer-sale](https://greenleaforganics.com/summer-sale) *** ### Footer **Includes:** * Greenleaf Organics logo (small) * Mailing address: 412 Verdant Lane, Portland, OR 97201 * Unsubscribe link * Social media icons: Instagram, Facebook, Pinterest * Legal line: "You are receiving this email because you signed up at [greenleaforganics.com](http://greenleaforganics.com). If you no longer wish to receive promotional emails, you may unsubscribe at any time." *** ## Additional Notes * Brand color palette: forest green (#2D5F2D), warm cream (#FDF6EC), charcoal (#333333) * All product links should open in a new tab *** ## Why This Brief Works This brief follows all the best practices outlined in the [How to Get the Best Results from Generate from Brief](/plugin/ai/brief-best-practices) guide: * **Campaign context is set at the top.** Brand, goal, audience, and tone are all clearly stated before the email sections begin. * **Sections use standard category names.** Pre-Header, Header, Hero, Single Column, Two Column, and Footer all map directly to the plugin's predefined component categories. * **Each section includes specific content.** Headlines, body copy, CTA button text, CTA links, and image direction are all provided as distinct items. * **The section list is explicit.** The brief states upfront that the email uses 7 sections and names them, so there's no ambiguity about what to generate. * **Sections are in email order.** The brief flows top-to-bottom exactly as the final email should appear. *** ## Related Articles * [Import Existing Designs with AI Import](/plugin/ai/ai-import): Convert screenshots and existing designs into editable Email Love frames * [How to Get the Best Results from Generate from Brief](/plugin/ai/brief-best-practices): Best practices for design systems and brief writing * [Generate Emails with AI Studio](/plugin/ai/generate): How to use AI Studio to generate emails from file uploads * [Creating and Managing Design Systems](/plugin/components/design-systems): How to set up and manage the design systems that power AI Studio