This is a complete example of a well-structured campaign brief for use with AI Studio's Generate from Brief feature. You can use it as a template for your own briefs.
For tips on writing effective briefs and setting up your design system, see How to Get the Best Results from Generate from Brief.
Campaign Overview
- Brand: Greenleaf Organics
- Campaign Name: Summer Refresh Sale
- Campaign Goal: Drive sales during the summer promotion by offering 25% off sitewide and highlighting seasonal bestsellers.
- Target Audience: Existing subscribers and past customers. Mix of health-conscious millennials and Gen X parents.
- Tone and Voice: Warm, fresh, and inviting. Friendly but not overly casual. Emphasize natural ingredients and feel-good summer energy.
- Promo Code: SUMMER25
- Sale Dates: June 15 – June 30, 2026
- Landing Page URL: https://greenleaforganics.com/summer-sale
Email Sections
This email uses 7 sections: Pre-Header, Header, Hero, Single Column, Two Column, Single Column, Footer. Please ensure the corresponding design system has one component saved for each of these categories before generating.
Pre-Header
Preview text: Fresh savings are here — 25% off everything at Greenleaf Organics. Use code SUMMER25.
Header
Display the Greenleaf Organics logo centered at the top. Include navigation links to: Shop All, Bestsellers, New Arrivals, Our Story.
Hero
Headline: Summer Just Got Fresher
Subheadline: 25% off sitewide. Clean ingredients, feel-good prices.
CTA Button Text: Shop the Sale
CTA Button Link: https://greenleaforganics.com/summer-sale
Image Direction: Bright, sun-drenched flat lay of summer skincare products arranged on a light wood surface with fresh greenery and sliced citrus. Natural light, airy feel.
Single Column — Main Message
Headline: Your Summer Refresh Starts Here
Body Copy:
Summer is the perfect time to reset your routine. Whether you are stocking up on daily essentials or trying something new, our entire collection is 25% off through June 30. Every product is made with certified organic ingredients, never tested on animals, and packaged in recyclable materials.
Use code SUMMER25 at checkout. No minimum purchase required.
Two Column — Product Features
Left Column:
- Product Name: Citrus Glow Daily Moisturizer
- Short Description: Lightweight hydration with vitamin C and organic aloe. Perfect for warm-weather skin.
- Price:
$38$28.50
- CTA Button Text: Shop Now
- CTA Button Link: https://greenleaforganics.com/products/citrus-glow-moisturizer
Right Column:
- Product Name: Lavender Calm Body Oil
- Short Description: Soothing body oil made with organic lavender and jojoba. Great after a day in the sun.
- Price:
$32$24.00
- CTA Button Text: Shop Now
- CTA Button Link: https://greenleaforganics.com/products/lavender-calm-body-oil
Image Direction: Clean product photography on a white background for each item. Consistent framing and lighting across both columns.
Single Column — CTA Section
Headline: Don't Wait — Summer Won't Last Forever
Body Copy:
This sale ends June 30. Grab your favorites (and discover a few new ones) while everything is 25% off.
CTA Button Text: Browse the Full Collection
CTA Button Link: https://greenleaforganics.com/summer-sale
Footer
Includes:
- Greenleaf Organics logo (small)
- Mailing address: 412 Verdant Lane, Portland, OR 97201
- Unsubscribe link
- Social media icons: Instagram, Facebook, Pinterest
- Legal line: "You are receiving this email because you signed up at greenleaforganics.com. If you no longer wish to receive promotional emails, you may unsubscribe at any time."
Additional Notes
- Brand color palette: forest green (#2D5F2D), warm cream (#FDF6EC), charcoal (#333333)
- All product links should open in a new tab
Why This Brief Works
This brief follows all the best practices outlined in the How to Get the Best Results from Generate from Brief guide:
- Campaign context is set at the top — brand, goal, audience, and tone are all clearly stated before the email sections begin.
- Sections use standard category names — Pre-Header, Header, Hero, Single Column, Two Column, and Footer all map directly to the plugin's predefined component categories.
- Each section includes specific content — headlines, body copy, CTA button text, CTA links, and image direction are all provided as distinct items.
- The section list is explicit — the brief states upfront that the email uses 7 sections and names them, so there's no ambiguity about what to generate.
- Sections are in email order — the brief flows top-to-bottom exactly as the final email should appear.
Related Articles
- Import Existing Designs with AI Import — Convert screenshots and existing designs into editable Email Love frames
- How to Get the Best Results from Generate from Brief — Best practices for design systems and brief writing
- Generate Emails with AI Studio — How to use AI Studio to generate emails from file uploads and Asana
- Creating and Managing Design Systems — How to set up and manage the design systems that power AI Studio
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