Designmodo Postcards is a drag-and-drop email builder (available as a standalone web app and a Figma plugin) that's fast and beginner-friendly. Email Love is a Figma plugin built for design teams who want pixel-perfect control and deep ESP integrations. Here's where each one shines.
The Quick Comparison
Email Love | Designmodo Postcards | |
Platform Type | Figma plugin | Standalone web app + Figma plugin |
Starting Price | $19/user/month | $0 (free) / $16/month (Plus) |
Design Control | ✅ Full Figma design environment | Drag-and-drop modules (no code editor) |
ESP Integration Depth | Deep (templates, snippets, localization) | 4 direct integrations + generic HTML export |
AI Features | ✅ AI Studio | Minimal |
Design System Storage | ✅ Built into plugin | ❌ None |
Enterprise Support | ✅ Custom design system + training + Slack/Zoom | Limited (max 5 users) |
Two Very Different Approaches
Designmodo Postcards is built for speed and simplicity. Available as both a standalone web app and a Figma plugin, you drag pre-built modules onto a canvas, customize the text and images, and export. It's beginner-friendly with an average design time of 47 minutes per email.
Email Love takes a different approach entirely. It lives inside Figma, giving you the full power of a professional design tool for email creation. Your email components exist alongside your web and mobile designs in one unified system. It requires Figma knowledge, but gives you pixel-perfect design control that a drag-and-drop builder can't match.
The question isn't which is "better"—it's which fits your team's workflow.
Why Teams Choose Email Love Over Postcards
Full Design Control, Not Module Rearranging
Postcards gives you 100+ pre-built modules you can drag, drop, and customize. It's fast, but you're working within the constraints of those modules. You can change colors, fonts, and content, but you can't design freely.
Email Love gives you Figma's full design environment. Create any layout you can imagine, use your existing design system components, and the plugin converts it all to production-ready HTML. If you can design it in Figma, you can email it.
For teams that take email design seriously—where brand identity matters down to the pixel—Email Love gives you control that Postcards can't.
ESP Integrations That Go Beyond HTML Export
Postcards has direct integrations with HubSpot, Mailchimp, Klaviyo, and Braze. Everything else requires exporting generic HTML and uploading manually.
Email Love integrates with HubSpot, Klaviyo, Braze, Iterable, Customer.io, Loops, and MoEngage—and our integrations go deeper. Our Iterable integration exports directly to templates AND snippets. Our Braze integration auto-generates localization tags and supports content blocks.
If you're using Customer.io, Loops, MoEngage, or Iterable, Postcards doesn't have direct integrations at all. Email Love does.
AI That Generates Complete Emails
Postcards has minimal AI features.
Email Love's AI Studio generates full email designs from campaign briefs using your design system — so you start at 70% done instead of staring at a blank canvas. It's a fundamentally different approach to email creation that saves hours per campaign.
Built for Teams, Not Just Individuals
Postcards caps at 5 user seats on its highest plan ($39/month). There's no enterprise tier, no custom design system service, and no hands-on support.
Email Love scales from individual designers to enterprise teams. Our Enterprise plan includes a custom design system (50 branded components), team training, and ongoing Slack/Zoom support from a team with 15+ years of email expertise.
The Full Feature Breakdown
Feature | Email Love | Designmodo Postcards |
Platform | Figma plugin | Standalone web app + Figma plugin |
Pricing | Starter: $19/user/mo, Growth: $35/user/mo, Enterprise: Custom | Free: $0, Plus: $16/mo (1 user), Pro: $24/mo (3 users), Agency: $39/mo (5 users) |
Export Limits | Starter: 10/mo, Growth: Unlimited | Free: 5/mo, Plus: 20/mo, Pro+: Unlimited |
ESP Integrations | HubSpot, Klaviyo, Iterable, Braze, Customer.io, Loops, MoEngage | HubSpot, Mailchimp, Klaviyo, Braze (direct), generic HTML for others |
Integration Depth | ✅ Deep (Iterable templates/snippets, Braze content blocks/localization) | One-click export (basic HTML) |
Design Control | ✅ Full Figma design environment | Module-based drag-and-drop (no code editor) |
Design System | ✅ Built into Figma (shared with web/mobile) | ❌ No design system storage |
AI Features | ✅ AI Studio (brief-to-email) | Minimal AI features |
Code Editor | ✅ Raw code component + MJML framework | ❌ No in-editor code editing |
Templates/Components | Hundreds of templates and components | 100+ drag-and-drop modules + hundreds of templates |
Collaboration | Via Figma's collaboration tools | ✅ Real-time editing with avatar presence + comments |
Mobile Optimization | ✅ Mobile Styles tab with responsive overrides | ✅ Built-in responsive design + mobile controllers |
Dark Mode | ✅ Preview with custom overrides | ✅ Full dark mode support |
Image Hosting | ✅ Email Love CDN | ✅ Designmodo CDN (Pro+ plans) |
Max Users | Unlimited (Enterprise) | 5 users (Agency plan) |
Enterprise | ✅ Custom design system + training + ongoing support | ❌ No enterprise tier |
When Email Love Makes Sense
Your Team Designs in Figma
If your designers already use Figma for web, mobile, and brand work, Email Love means email is just another output from the same design system. No learning a new tool, no managing brand assets in two places.
You Need Deep ESP Integrations
If you're using Iterable, Braze, Customer.io, Loops, or MoEngage, Email Love has direct integrations that Postcards doesn't offer. And our Braze and Iterable integrations go deeper than basic HTML export.
You're Growing Past 5 Users
Postcards maxes out at 5 users. If your team is larger or heading that way, Email Love scales to enterprise with custom design systems, training, and dedicated support.
Design Quality Is a Priority
If your brand demands pixel-perfect email design that matches your web and mobile experience, Figma's full design environment gives you control that a module-based builder can't.
When Postcards Might Be a Better Fit
Postcards might work better if you:
- Want flexibility in design tools — Postcards works both as a standalone web app and as a Figma plugin, giving teams the choice of workflow
- Need the fastest possible email creation — 47-minute average design time. Drag modules, swap content, export. Hard to beat for speed.
- Have a small team on a tight budget — Free tier available, and the Plus plan at $16/month is cheaper than Email Love's $19/user/month
- Want pre-built templates, not design system components — Hundreds of ready-to-use templates vs. our design-system approach
- Don't need deep ESP features — If basic HTML export to HubSpot or Mailchimp is all you need, Postcards handles that well
- Prefer a simpler tool — Postcards has a shorter learning curve than Figma + Email Love
But you'd give up: full design control in Figma, deep ESP integrations, AI-powered design creation, design system storage, enterprise scalability, and access to a team with 15+ years of email expertise.
Questions People Ask
What's the main difference?
Postcards is a drag-and-drop email builder for quick, module-based email creation. Email Love is a Figma plugin for design teams who want full creative control and deep ESP integrations. Different tools for different workflows.
Which is cheaper?
Postcards has a free tier and starts at $16/month. Email Love starts at $19/user/month. For solo users, Postcards is cheaper. For teams that need design system storage, AI features, and enterprise ESP integrations, Email Love offers more value per dollar.
Can I edit HTML in Postcards?
No. Postcards is a visual-only editor—you can export HTML and edit it outside the tool, but there's no in-editor code access. Email Love offers a Raw Code Component for custom HTML and exports clean MJML that developers can modify.
Does Postcards support Customer.io or Iterable?
Not with direct integrations. You'd need to export generic HTML and upload manually. Email Love has direct integrations with both, including Iterable template/snippet support.
Ready to Try Email Love?
Full design control. Deep integrations. AI-powered quality.
Join design teams who chose Figma-native email creation over drag-and-drop builders.
[Start Your Free Trial: $19/month]
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✓ AI Studio included
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Questions? We're here to help.
Email us at support@emaillove.com or schedule a demo to see Email Love in action.
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