If your team needs AMP email support, enterprise-grade localization across 300+ locales, and a modular email production system — Dyspatch is purpose-built for that. But if your team designs in Figma and wants pixel-perfect emails with transparent pricing, modern ESP integrations, and AI quality assurance — Email Love is the better choice.
Quick Comparison
Email Love | Dyspatch | |
Approach | Figma plugin — design and export from your existing tool | Standalone platform — browser-based modular email production |
Best For | Design-forward teams using Figma | Enterprise teams needing AMP emails and modular production at scale |
ESP Integrations | Deep integrations with Braze, Iterable, Klaviyo, Customer.io, HubSpot, Loops, MoEngage + HTML export | SFMC, Braze, Iterable, Mailchimp, Sendgrid, and others |
AI Features | AI Studio (coming soon — generates emails from briefs) | Scribe AI (code generation from descriptions) |
AMP Email | Not supported | Core feature — pre-coded interactive components |
Pricing | Starts at $19/user/mo (transparent) | $149–$499/mo (published tiers) |
Markup Language | MJML (open-source standard) | DML — Dyspatch Markup Language (proprietary) |
Learning Curve | If you know Figma, you know Email Love | Requires learning DML and platform workflows |
Two Different Philosophies
Dyspatch and Email Love approach email creation from fundamentally different angles.
Dyspatch is an enterprise email production platform built around modular architecture. It uses its own proprietary markup language (DML — Dyspatch Markup Language) and a system of Themes, Blocks, and Variants to create reusable, standardized email modules. Its standout feature is AMP email support — pre-coded interactive components like carousels, forms, surveys, and accordions that work within the email itself (in supported clients). Dyspatch also supports localization across 300+ locales and 185+ languages.
Email Love takes the opposite approach: instead of building a new platform with a new language, it works inside Figma — the tool your design team already uses every day. Designers create emails visually using Figma's native tools, and the plugin handles the conversion to production-ready MJML code. No new platform to learn, no proprietary language to master.
Why Teams Choose Email Love Over Dyspatch
No Proprietary Language Required
Dyspatch requires teams to learn DML (Dyspatch Markup Language) — a proprietary system for building email modules. While DML is powerful, it creates vendor lock-in. Your email templates, modules, and workflows are all built in a format that only works inside Dyspatch.
Email Love uses MJML, an open-source email framework maintained by Mailjet. Your underlying code is portable, well-documented, and backed by a large community. If you ever need to move to a different tool, your knowledge transfers.
Design Freedom vs. Modular Constraints
Dyspatch's modular system (Themes → Blocks → Variants) enforces structure, which is great for consistency at scale but limits creative flexibility. Every email must be assembled from pre-defined blocks within the platform's constraints.
With Email Love, Figma is your canvas. Designers have complete creative control — custom layouts, unique visual treatments, complex hierarchies — while the plugin ensures everything exports as responsive, cross-client compatible code.
Transparent, Lower-Cost Pricing
Dyspatch's published pricing ranges from $149 to $499 per month, with enterprise pricing above that. Even the base tier represents a significant monthly investment.
Email Love starts at $19 per user per month. A team of five designers on the Growth plan ($35/user/month) costs $175 per month total — comparable to Dyspatch's entry tier but with unlimited exports and full ESP integrations included.
AI That Designs, Not Just Codes
Dyspatch's Scribe AI generates email code from natural language descriptions — useful for developers who need to build email templates quickly.
Email Love's AI Studio (coming soon) takes a different approach: it generates complete email designs from campaign briefs using your own design system components — not generic templates, but emails that already match your brand.
Modern ESP Depth
Both tools integrate with major ESPs, but the depth differs. Email Love's Braze integration automatically creates localization variants and syncs content blocks. Its Iterable integration manages templates and snippets natively. These aren't surface-level connections — they understand each platform's specific features.
Full Feature Breakdown
Feature | Email Love | Dyspatch |
Design Environment | Figma (your existing tool) | Proprietary browser-based builder |
Markup Language | MJML (open-source) | DML (proprietary) |
Template Library | Hundreds of templates and components | Blueprints library + custom modules |
AMP Email Support | No | Yes — pre-coded interactive components (carousels, forms, surveys) |
Modular Architecture | Figma components + plugin components | Themes → Blocks → Variants system |
AI Features | AI Studio (coming soon) | Scribe AI (code generation) |
Responsive Email | Automatic — MJML-powered | Automatic — DML-powered |
Dark Mode Preview | Yes — built into preview | Yes — built into preview |
Localization | Via Braze integration (automatic variants) | Native — 300+ locales, 185+ languages |
Email Testing | Preview | Integrated Litmus testing |
ESP Integrations | Braze, Iterable, Klaviyo, Customer.io, HubSpot, Loops, MoEngage | SFMC, Braze, Iterable, Mailchimp, Sendgrid, others |
Approval Workflows | Figma's collaboration features | Built-in with role-based permissions |
Collaboration | Figma's real-time collaboration | Built-in team workflows |
Custom Code Access | Full HTML/MJML access + Raw Code component | Via DML and HTML blocks |
Landing Pages | No — email-focused | No — email-focused |
Pricing Comparison
Email Love
- Starter: $19/user/month — 10 HTML exports, hundreds of templates and components, image hosting, test emails
- Growth: $35/user/month — unlimited exports, ESP integrations, AI Studio (coming soon)
- Enterprise: Custom pricing — onboarding, training, custom design system
Dyspatch
- Starter: $149/month — up to 3 users, 3 locales, community support
- Growth: $299/month — up to 10 users, 10 locales, priority support
- Enterprise: $499+/month — unlimited users and locales, SSO, dedicated support
When Email Love Makes Sense
- Your design team uses Figma and you want email creation inside your existing design workflow
- You use modern ESPs like Braze, Iterable, Klaviyo, Customer.io, or Loops and want deep integrations
- You want transparent, lower-cost pricing without committing to $149+/month minimum
- You prefer open standards (MJML) over proprietary markup languages
When Dyspatch Might Be Better
- You need AMP email support — Dyspatch is one of the few platforms with pre-coded interactive AMP components (carousels, forms, surveys, accordions)
- Localization at massive scale — Dyspatch supports 300+ locales and 185+ languages natively, far beyond what most tools offer
- You want integrated email testing — Dyspatch includes built-in Litmus testing without a separate subscription
- Your team doesn't use Figma — Dyspatch's standalone builder doesn't require any external design tool
- Enterprise governance is critical — Dyspatch offers formal approval workflows and role-based permissions built into the platform
- You need modular email production at scale — Dyspatch's Themes/Blocks/Variants system enforces consistency across very large teams
Frequently Asked Questions
Can Email Love create AMP emails?
No. AMP email is a specialized format that requires specific markup and is only supported in a few email clients (primarily Gmail). If AMP interactivity is a core requirement, Dyspatch is one of the best options available. Email Love focuses on creating beautiful, responsive HTML emails that work across all email clients.
Is DML hard to learn?
Dyspatch Markup Language has a learning curve, particularly for teams used to working with standard HTML or visual design tools. It's well-documented, but it's a proprietary system — your knowledge only applies inside Dyspatch. Email Love uses MJML, which is open-source and widely adopted.
How does Email Love handle localization compared to Dyspatch?
Email Love supports localization through its Braze integration, which automatically creates localized variants of your emails. Dyspatch handles localization natively across 300+ locales with built-in translation management. For teams localizing into dozens of languages, Dyspatch's approach is more comprehensive.
Can I migrate from Dyspatch to Email Love?
Since Dyspatch uses proprietary DML, templates don't directly transfer. However, your email designs can be rebuilt in Figma and exported through Email Love. The Email Love team offers migration support for enterprise customers transitioning from other platforms.
Which tool is better for small teams?
Email Love is significantly more accessible for small teams — both in pricing ($19/user/month vs $149/month minimum) and learning curve (Figma familiarity vs learning a new platform and DML). Dyspatch is optimized for larger enterprise teams.
Ready to Try Email Love?
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