Email Love, a powerful Knak alternative

If your team lives in Marketo, Eloqua, or Salesforce Marketing Cloud and needs enterprise governance for email production at scale, Knak is built for that world. But if your team designs in Figma and wants pixel-perfect emails with modern ESP integrations, AI quality assurance, and transparent pricing — Email Love is the better fit.

Knak and Email Love serve different types of marketing organizations, and the right choice depends on where your team's workflow centers.

Knak was built for enterprise marketing operations teams — the kind that run Marketo, Oracle Eloqua, or Salesforce Marketing Cloud as their core platform. It solves the problem of getting emails and landing pages created and approved within those ecosystems without needing a developer. Knak integrates deeply with marketing automation platforms (MAPs), offering native sync that pushes finished emails directly into your MAP's asset library.

Email Love takes a fundamentally different approach. Instead of building another standalone platform, it meets design teams where they already work: Figma. Your designers use their existing tools, component libraries, and design systems to create emails, then export production-ready code to modern ESPs. There's no new platform to learn, no separate login, and no workflow disruption.

Knak provides a drag-and-drop builder with brand-locked templates. While this works well for ensuring consistency across large teams, it constrains what designers can create. Every email must fit within the builder's component system.

With Email Love, your Figma canvas is your email canvas. Designers have complete creative control — custom layouts, unique components, complex visual hierarchies — all while the plugin handles the underlying MJML code that ensures everything renders correctly across email clients.

Knak's enterprise-only model means no public pricing and minimum contracts typically starting around $10,000 per year. That's a significant commitment before you've sent a single email.

Email Love starts at $19 per user per month with the Starter plan (10 HTML exports) or $35 per user per month for Growth (unlimited exports and ESP integrations). There are no minimums, no annual commitments required, and no sales calls needed to get started.

Knak's strength is legacy MAP integration — Marketo, Eloqua, SFMC, Pardot. If your tech stack centers on those platforms, that's valuable. But if your team uses modern ESPs like Braze, Iterable, Klaviyo, Customer.io, or Loops, Knak's integration story is thinner.

Email Love offers deep integrations with the ESPs that modern lifecycle marketing teams actually use. For Braze, that means automatic localization variant creation and content block sync. For Iterable, it means template and snippet management. These aren't just "export HTML" connections — they understand each platform's native features.

Knak's AI focuses on translation and subject line generation — useful for global teams.

Email Love's AI Studio (coming soon) will generate complete email designs from campaign briefs using your design system components — not generic templates, but emails that look like your brand from the first draft.

Knak requires your team to learn a new interface, new workflows, and new collaboration patterns. That's training time, onboarding costs, and the inevitable friction of context-switching between your design tools and your email tool.

Email Love lives inside Figma. If your team already uses Figma (and most modern design teams do), the learning curve is minimal. Your existing Figma skills, shortcuts, and workflows all apply.

Can Email Love integrate with Marketo or Eloqua?

Email Love exports clean HTML that can be pasted into any ESP or MAP, including Marketo and Eloqua. However, it doesn't offer the native sync that Knak provides for those platforms. If native MAP integration is a requirement, Knak may be the better fit.

Does Knak work with Figma?

No. Knak is a standalone browser-based platform with its own design interface. Teams that want to design in Figma would need to recreate their designs inside Knak's builder.

Can Email Love handle enterprise approval workflows?

Email Love leverages Figma's built-in collaboration features — comments, version history, and sharing permissions. For teams that need formal multi-stage approval workflows with audit trails, Knak's governance features are more robust.

How does localization work in Email Love vs Knak?

Email Love supports localization through its Braze integration, which automatically creates localized variants. Knak handles localization natively with AI-powered translation across 75+ languages. For teams with heavy localization needs across many markets, Knak's approach is more comprehensive.

Is Email Love too small for enterprise teams?

No — Email Love offers enterprise plans with custom onboarding, training, and design system creation. The difference is that Email Love's enterprise offering focuses on design excellence and ESP integration, while Knak's focuses on governance and MAP integration.

What if we currently use Knak but want to switch?

Email Love's team offers migration support for enterprise customers. Since your existing email designs can be rebuilt in Figma and exported through the plugin, there's a clear path. The main consideration is whether your ESP integrations are supported — check Email Love's integration list to confirm.

Install the Email Love Figma Plugin and see how Figma-native email design compares to standalone platforms. Start with the free plan and export your first email in minutes.

→ Get the Email Love Figma Plugin