If your organization needs a platform where non-designers can safely create on-brand emails within strict guardrails — Taxi for Email was built for exactly that. But if your team designs in Figma and wants complete creative control, AI quality assurance, modern ESP integrations, and transparent pricing — Email Love is the stronger choice.
Quick Comparison
Email Love | Taxi for Email | |
Approach | Figma plugin — design and export from your existing tool | Standalone platform — modular email builder with guardrails |
Best For | Design-forward teams using Figma | Enterprise teams enabling non-designers to create on-brand emails |
ESP Integrations | Deep integrations with Braze, Iterable, Klaviyo, Customer.io, HubSpot, Loops, MoEngage + HTML export | 20+ connectors — Braze, Klaviyo, Iterable, Mailchimp, SFMC, Marketo, and others |
AI Features | AI Studio (coming soon — generates emails from briefs) | None currently |
Pricing | Starts at $19/user/mo (transparent) | Enterprise-only (no public pricing) |
Markup System | MJML (open-source standard) | Taxi Syntax (proprietary) |
Learning Curve | If you know Figma, you know Email Love | Requires learning Taxi Syntax for template builders |
Different Problems, Different Solutions
Taxi for Email and Email Love solve fundamentally different organizational challenges.
Taxi for Email (now part of Bird, following SparkPost's acquisition) is an enterprise modular email platform designed to empower non-designers. The core idea: developers and designers build master templates with strict guardrails using Taxi Syntax (a proprietary markup language), then marketers and content creators populate those templates without the ability to break the design. It's a governance-first approach — control who can change what, where, and how.
Email Love takes a different angle entirely. It's a Figma plugin that gives design teams full creative control over email creation. Instead of building guardrails to limit what non-designers can do, Email Love gives designers the power to create exactly what they envision, then exports production-ready code. The assumption is different: skilled designers should drive email design, using the professional tool they already know.
Why Teams Choose Email Love Over Taxi for Email
AI-Powered Email Generation
This is perhaps the biggest gap between the two tools. Taxi for Email has no AI features — email creation relies entirely on manual template building and content population.
Email Love's AI Studio (coming soon) will generate complete email designs from campaign briefs using your design system components — a capability Taxi simply doesn't offer.
No Proprietary Markup Language
Taxi for Email requires template builders to learn Taxi Syntax — a proprietary markup system for creating modular templates with editable regions. It's powerful for defining guardrails, but it locks your templates into Taxi's ecosystem. If you ever want to switch tools, your templates don't come with you.
Email Love uses MJML, an open-source email framework. Your code is portable, well-documented, and backed by a large developer community.
Transparent Pricing
Taxi for Email follows an enterprise-only sales model with no public pricing. Based on the market, enterprise email platforms in this category typically start at $10,000+ per year.
Email Love starts at $19 per user per month. Your team can start building emails today without a sales call, procurement process, or annual commitment.
Design-First vs. Governance-First
Taxi's guardrail system is its core value proposition: lock down what non-designers can change, ensuring brand consistency even when dozens of marketers are creating emails independently. That's genuine value for organizations where the primary challenge is preventing off-brand emails.
But for teams where skilled designers drive email creation, those guardrails become constraints. Email Love gives designers complete creative freedom in Figma — the professional design tool they already master — while handling the technical complexity of responsive email code automatically.
Deeper Modern ESP Integrations
Both tools connect to major ESPs, and Taxi has breadth with 20+ connectors. But Email Love's integrations go deeper where it matters. The Braze integration automatically creates localization variants and syncs content blocks. The Iterable integration manages templates and snippets natively. These platform-specific features go beyond basic HTML export.
Full Feature Breakdown
Feature | Email Love | Taxi for Email |
Design Environment | Figma (your existing tool) | Proprietary browser-based builder |
Markup System | MJML (open-source) | Taxi Syntax (proprietary) |
Template Library | Hundreds of templates and components | Custom templates built by developers |
Guardrails for Non-Designers | Not a core feature — designed for designers | Core feature — lock editable regions, restrict changes |
AI Features | AI Studio (coming soon) | None |
Responsive Email | Automatic — MJML-powered | Automatic — built into templates |
Dark Mode Preview | Yes — built into preview | Yes — built into preview |
Localization | Via Braze integration (automatic variants) | 35+ languages, memoQ integration |
Email Testing | Preview | Integrated Litmus testing |
ESP Integrations | Deep — Braze, Iterable, Klaviyo, Customer.io, HubSpot, Loops, MoEngage | Broad — 20+ connectors including Braze, Klaviyo, SFMC, Marketo |
Approval Workflows | Figma's collaboration features | Built-in with role-based permissions |
Collaboration | Figma's real-time collaboration | Built-in team workflows with permissions |
Custom Code Access | Full HTML/MJML access + Raw Code component | Via Taxi Syntax and HTML modules |
Version Control | Figma's version history | Built-in version management |
Landing Pages | No — email-focused | No — email-focused |
Pricing Comparison
Email Love
- Starter: $19/user/month — 10 HTML exports, hundreds of templates and components, image hosting, test emails
- Growth: $35/user/month — unlimited exports, ESP integrations, AI Studio (coming soon)
- Enterprise: Custom pricing — onboarding, training, custom design system
Taxi for Email
- No public pricing — enterprise sales process required
- Sales-led model — demo and quote required
- Typical contracts: Annual enterprise agreements
- Implementation: Onboarding and Taxi Syntax training included
When Email Love Makes Sense
- Your design team uses Figma and you want email creation in the same tool as your other design work
- Designers drive your email creation rather than marketers independently assembling emails from templates
- You want AI quality assurance to catch errors before emails ship
- You want transparent pricing and the ability to start without an enterprise sales process
When Taxi for Email Might Be Better
- Non-designers create most of your emails — Taxi's guardrail system ensures they can't break the design, which is exactly what large distributed teams need
- Enterprise governance is non-negotiable — Taxi offers formal role-based permissions, approval workflows, and strict template locking
- Translation and localization at scale — Taxi supports 35+ languages with memoQ integration for professional translation workflows
- You need integrated email testing — Taxi includes built-in Litmus testing without a separate subscription
- Your team doesn't use Figma — Taxi's standalone platform works independently of any design tool
- You have 20+ different ESPs or MAPs — Taxi's breadth of 20+ connectors covers more platforms than Email Love's deeper but more focused integration list
Frequently Asked Questions
Can Email Love provide guardrails for non-designers like Taxi does?
Email Love is designed for design teams working in Figma, not for non-designers assembling emails independently. If your primary need is enabling marketers to create emails without design support, Taxi's guardrail system is specifically built for that use case. If designers create your emails and you want them to have full creative control, Email Love is the better fit.
Does Taxi for Email have any AI features?
As of early 2026, Taxi for Email does not offer AI features for email creation or quality assurance. Email Love's AI Studio (coming soon) will generate complete email designs from campaign briefs using your design system.
How does localization compare between the two tools?
Taxi for Email supports 35+ languages with memoQ integration for professional translation management. Email Love handles localization through its Braze integration, which automatically creates localized email variants. For teams with complex, multi-market translation workflows, Taxi's approach with memoQ is more mature.
Can I migrate from Taxi for Email to Email Love?
Taxi Syntax templates don't directly transfer since it's a proprietary format. However, your email designs can be rebuilt in Figma and exported through Email Love. The Email Love team offers migration support for enterprise customers.
What happened with Taxi for Email's acquisition?
Taxi for Email was acquired by SparkPost (now Bird). The platform continues to operate, but some users have noted concerns about Bird's focus on the email builder product within their broader messaging platform. Email Love is focused exclusively on email design as a core business.
Which tool is better for agencies?
Email Love is more practical for agencies: transparent per-user pricing makes it easy to scale across client work, Figma is already the industry-standard design tool, and there's no proprietary language to train new team members on. Taxi's enterprise pricing model and Taxi Syntax learning curve make it less suited for agency workflows.
Ready to Try Email Love?
Install the Email Love Figma Plugin and see how Figma-native email design compares to standalone platforms. Start with the free plan and export your first email in minutes.
Powered by