Email Love vs Beefree: Which Email Design Tool is Right for Your Team?

Beefree is a drag-and-drop email builder for teams who don't code. Email Love is a Figma plugin for design teams who want professional control, ESP integrations, and AI features.

Here's an honest breakdown of how they compare.

The Quick Comparison

Before we compare features, let's be clear about what these tools actually are:

Beefree is a standalone drag-and-drop email builder. You log into their web app, drag content blocks around, and export HTML. It's built for marketing teams who need to create emails quickly without touching code or design tools.

Email Love is a Figma plugin. You design emails in Figma (a professional design tool), then use our plugin to export production-ready HTML with ESP-specific features. It's built for design teams who want full creative control.

This isn't a "which is better" comparison. It's a "which workflow fits your team" comparison.

If your team designs in Figma, you don't want to recreate everything in a separate email builder.

With Email Love, you design emails in the same tool you use for websites, apps, and marketing materials. Your email designs live alongside your other design work. Your design system is already in Figma. Your components are already built.

Beefree requires you to rebuild everything in their drag-and-drop interface. Separate tool, separate workflow, separate design system.

Bottom line: If your design team lives in Figma, Email Love fits your existing workflow. Beefree adds another tool to your stack.

Beefree's drag-and-drop builder is powerful for what it does. But it's constrained by pre-built content blocks and layouts.

Email Love gives you the full power of Figma: custom layouts, precise typography, complete design freedom. You're not limited to what content blocks a builder offers. You design exactly what you want.

For design teams: This matters. Your brand demands pixel-perfect execution. Your designers want creative control.

For marketing teams without designers: Beefree's constraints are actually helpful. Pre-built blocks ensure emails render correctly.

Our Iterable integration exports directly to templates and snippets. Not just HTML. Actual Iterable templates your team deploys immediately.

Our Braze integration auto-generates localization tags with unique IDs. Translating into 20+ languages? This saves 10+ hours per campaign.

Beefree offers 26+ native integrations with ESPs and CRMs. You can export to platforms like Mailchimp, HubSpot, Salesforce, and more. They also offer a Custom Connector using webhooks to connect with virtually any ESP.

The difference: We go deep with specific platforms (templates, snippets, localization). Beefree goes broad with more platform connections but standard HTML export.

Email Love AI Studio: Reads campaign briefs from Monday, Asana, or Notion and generates email designs using your Figma design system. Gets you to 70% done before you start designing.

Email Love AI Copilot: Scans for rendering errors, accessibility issues, and broken responsive code before export.

Beefree AI Writing Assistant: Generates or refines email copy, translates content, creates bulk alt text, and offers text-to-image generation.

The difference: Our AI helps with design and technical quality. Beefree's AI helps with content writing. Both are useful, just for different parts of the process.

✅ Design in Figma and want to keep your email workflow in the same tool

✅ Have a design team that wants full creative control

✅ Use Braze or Iterable and need templates, snippets, or auto-localization

✅ Want your email design system to live alongside your web/app design system

✅ Need AI to generate designs from campaign briefs

✅ Value pixel-perfect design over drag-and-drop convenience

✅ Your designers lead email production (vs. marketers building emails themselves)

Bottom line: If design quality and Figma workflows matter more than ease of use, choose Email Love.

✅ Don't use Figma or don't have a design team

✅ Need marketers to build emails without designer involvement

✅ Want drag-and-drop simplicity over design tool complexity

✅ Need to create landing pages in addition to emails

✅ Want 1,900+ templates to start from

✅ Need HTML import for migrating existing emails

✅ Want built-in approval workflows in the email builder itself

✅ Your marketers lead email production (vs. designers building emails)

Bottom line: If ease of use and marketing team independence matter more than design tool integration, choose Beefree.

Email Love: $38-105/month ($19 Starter x 2 or $35 Growth x 3)

Beefree Professional: $30/month (2-3 users included)

Winner: Beefree is cheaper for small teams who don't need Figma integration.

Email Love Growth: $175-350/month ($35 x 5-10)

Beefree Business: $160/month (scales with team size)

Winner: Depends on exact team size, but costs are comparable. Decision should be based on workflow (Figma vs. drag-and-drop).

Email Love Enterprise: Custom pricing

Beefree Enterprise: Custom pricing

Both offer custom design systems, training, and dedicated support. Decision comes down to: Does your team work in Figma or not?

We're not going to pretend Email Love is better for everyone. Here's the reality:

If you don't use Figma, Email Love doesn't make sense. You'd have to learn a professional design tool just to make emails. That's backwards. Use Beefree.

If your marketers build emails without designers, Beefree's drag-and-drop builder is perfect. They can create on-brand emails without waiting for design resources. Email Love requires design skills.

If you need landing pages, Beefree builds both emails and landing pages with consistent branding. Email Love only does emails.

But if your design team works in Figma, rebuilding everything in Beefree's drag-and-drop interface is inefficient. Your design system is already in Figma. Your components are already built. Email Love lets you use what you already have.

And if you use Braze or Iterable, our deep integrations (templates, snippets, auto-localization) save hours every week. Beefree exports HTML that you manually rebuild in your ESP.

This isn't a competition. It's a workflow question.

The Beefree workflow:

Marketer logs into Beefree → Drags content blocks → Writes copy → Exports to ESP → Done.

Best for: Marketing teams who need email independence without designer involvement.

The Email Love workflow:

Designer creates email in Figma → Uses Email Love plugin → Exports to Iterable/Braze with templates/snippets/localization → Email ops team deploys → Done.

Best for: Design teams who want emails in the same tool as their other design work.

Neither workflow is better. They serve different team structures.

Can we use both tools?

Sure. Some teams use Beefree for quick marketing emails and Email Love for designed campaigns. Not the most efficient, but it works.

We use Figma for design but our marketers build emails. Which should we choose?

Probably Beefree. If designers aren't involved in day-to-day email production, giving marketers a drag-and-drop tool makes more sense than teaching them Figma.

We don't use Figma. Should we learn it just for Email Love?

No. If you're not already a Figma team, stick with Beefree. Learning a professional design tool just for emails isn't worth it.

Which has better ESP integrations?

Email Love goes deeper with specific platforms (Iterable templates, Braze localization). Beefree connects to more platforms (26+ native integrations) but exports standard HTML. Depends if you need depth or breadth.

Which is easier to learn?

Beefree, by far. It's built for non-designers. Email Love requires Figma knowledge, which has a real learning curve.

Do you compete with Beefree?

Not really. We serve different workflows. Teams who work in Figma choose Email Love. Teams who don't choose Beefree or other drag-and-drop builders.

Built for design teams. Lives in Figma. Exports to your ESP.

If your team designs in Figma and needs deep ESP integrations, Email Love might be the right fit.

Start Your Free Trial

Schedule a Demo

✓ 10 exports for free

✓ No credit card required

✓ See how Email Love works with your Figma workflow

✓ Test ESP integrations with your actual platform

Not sure if Figma is right for your email workflow?

Email us at support@emaillove.com. We'll be honest about whether Email Love makes sense for your team (or if you should stick with Beefree).