Upload your email to Adobe Marketo

First-Time Setup: Configure the Marketo API

Step 1: Get Your REST API Endpoint URL

1. Log into your Marketo account

2. Navigate to Admin > Web Services

3. Under the REST API section, copy the Endpoint URL to your clipboard

Note: The REST API Endpoint URL looks something like https://xxx-xxx-xxx.mktorest.com/. You'll paste this into the plugin later.

Step 2: Create an API Role and User

1. In Admin, go to Users & Roles > Roles

2. Create a New Role

3. Under the Access API section, enable Read-Write Assets permissions

4. Click Create to save the role

5. Ensure you have an API Only user account assigned to this role. If not, create one under Users and set the account type to API Only

Step 3: Create a LaunchPoint Service

1. In Admin, go to LaunchPoint (under Integration)

2. Click New > New Service

3. Give the service a name (e.g., "Email Love Plugin")

4. Set the Service type to Custom

5. Select your API Only user from the dropdown

6. Click Create

7. Once created, click View Details to reveal your Client ID and Client Secret

8. Copy both values — you'll need them in the next step

Step 4: Connect the Plugin

1. Open the Email Love Figma Plugin

2. Click Export in the top right corner

3. Select Marketo (API) from the dropdown

4. Paste your three credentials:
• REST API Endpoint URL
• Client ID
• Client Secret

5. Test the connection to verify authentication

Exporting to Marketo

1. Ensure your email design is finalized and the frame is selected. You'll need an Email Love Footer with an Unsubscribe link for the export to work.

2. Click the Export button in the plugin

3. Select Marketo (API) from the dropdown

4. Click Upload to Marketo

5. Wait for the upload to complete — you'll see a confirmation with a link to your template in Marketo

Finding and Approving Your Template

1. Navigate to Design Studio in the left sidebar

2. Open the Email Templates folder

3. Find your newly exported template

4. Click on the template, then click Approve and Close

5. A green checkmark confirms the template is approved and ready to use

Important: Templates must be approved before they can be used to create new emails. If you don't see your template when creating a new email, check that it's been approved in Design Studio.

Creating a New Email from Your Template

1. Navigate to Marketing Activities

2. Select or create a program, then choose New > New Local Asset > Email

3. Give your email a name and description

4. In the template selection screen, go to My Templates

5. Select your exported template

6. Click Create

Editing Content in Marketo

1. Open your new email

2. Click on any text area to edit the content

3. The editor will appear, allowing you to modify text, formatting, and links

4. Click on image areas to swap images

5. When finished, approve the email to make it available for sending

Pro tip: The Email Love plugin structures your template so that text and image areas are editable in Marketo while the structural layout stays locked. This means your marketing team can update content without accidentally breaking the responsive code.

Alternative: Manual Zip Export

1. Click the Export button in the plugin

2. Select Marketo (Zip) from the dropdown

3. Click Export for Marketo to download a zip file containing your HTML template

4. In Marketo, go to Design Studio > Email Templates

5. Click New Email Template and paste in the HTML code from the exported file

6. Approve the template to make it available

Troubleshooting

Common Issues

• Authentication Failed: Verify your Client ID, Client Secret, and REST API Endpoint URL are entered correctly. Make sure the API user has Read-Write Assets permissions.

• Permission Denied: Ensure your API role includes the Access API > Read-Write Assets permission. Go to Admin > Users & Roles > Roles to verify.

• Template not appearing in Design Studio: Wait a moment and refresh — the upload may take a few seconds to process.

• Template shows as "Draft": Click on the template and select Approve and Close before creating emails from it.

• Images not loading: The plugin automatically hosts images during export. If images appear broken, check your internet connection and try re-exporting.

• Editable areas not showing in editor: Ensure you're using Email Love components (sections, columns, text, images) rather than plain Figma frames. The plugin maps these to Marketo's editable regions.

Support

• Discord: Join our Discord support channel

• Email: Contact us via hello@emaillove.com with any questions

• Book a meeting with us: Put time on our calendar

Benefits of This Integration

• Streamlined Workflow: Design in Figma, deploy to Marketo instantly

• Brand Consistency: Maintain design system integrity across all campaigns

• Editable Templates: Marketing teams can update content without breaking responsive code

• Time Savings: Eliminate manual HTML coding and uploading

• Easy migration between platforms: Easily migrate to any marketing platform by not storing all of your emails inside of your ESP

• Expert Support: Backed by Email Love's experienced team

Related Articles

• Export Overview — Understand all export options and how the plugin converts your Figma design to HTML

• Image Hosting — How the plugin handles image hosting during export

• Personalize your email content with dynamic content — Use Marketo tokens and Velocity scripting for personalization