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Designing an Email Template from Scratch

Your own email designs, with help from our prebuilt components!

The Email Love HTML Email Builder for Figma is ideal for quickly designing email templates from scratch. In this tutorial, weโ€™ll show you how to design an email template using prebuilt components from our design library to create your first email campaign.

Prerequisites

Before you can use the Email Love plugin, you need to install it first (for more information, see Installing the Email Love Figma Plugin).

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When installing the plugin, you will have the option to try it for free or subscribe to a paid plan. For more information, see Email Love Subscription Plans.

Once you have installed the plugin, you can start using it to create your own email designs.

  1. Log on to Figma, then create a new design file.
  1. On the next page, Page 1 of your new design file is highlighted on the navigation panel to the left side.

Running the Plugin

You will now need to load the plugin so that you can use it to design your email template.

To run the plugin:

  1. Click the Actions menu on the Toolbar at the bottom of the Figma canvas
  1. Under the Plugins & Widgets tab, select Email Love โ†’ HTML Email Builder to load the plugin.

Creating Your First Frame

With the plugin ready for your use, create a new frame by clicking the [no-template-selected]+ button on the upper left side of the Plugin interface.

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Design the Template Using Email Loveโ€™s Pre-Built Components

You can now start designing your email template using Email Loveโ€™s pre-built components.

  1. Select the frame you created in the previous section.
  1. On the Plugin interface, click on a header from the Assets library.
  1. On the canvas, the frame gets updated with the header you selected in Step 2.

For the next steps, the frame should remain selected.

  1. Click Features under the Assets tab, then scroll down and select an H1 Headline component.
  1. Click Content, then select a H2 Headline component from the list.
  1. Click Footer, then select a footer from the list.

The screenshot below shows what we have created so far using Email Loveโ€™s prebuilt components.

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Customizing the Components

With our email design taking shape, itโ€™s now time to make the template truly your own. You can do this by customizing the components you have selected for your design.

  1. Letโ€™s rename the frame first. Highlight the name on the top left, rename it from Email Love to My Own Template, then press Enter.
  1. Select the header, then double-click until you have the logo with the heart icon and named Email Love selected.
  1. On the Properties panel in Figma, click Image under the Fill section, then replace the logo by uploading your own image from your PC.
  1. Select the H1 Headline component, then double-click until you have the text, H1-Headline, selected, then replace the text with Welcome.
  1. Replace the sub-header for the H1 headline with Hello there!, and the Lorem ipsum text at the bottom with your own.
  1. Select the CTA button, double-click until you have the sample text selected. then replace the sample text with your own.
  1. Edit the rest of the components using the same procedure outlined in the previous steps above.

The screenshot below shows our template after customization.

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To override image sources, render sections, images, or text as clickable, and add alt-text to images, you can use the Properties tab in the Plugin interface. For more information, see The Properties Tab.

To change color styles across components, use the Appearance tab in the Plugin interface. For more information, see The Appearance Tab.

To make specific styling adjustments for mobile devices and guarantee a seamless viewing experience for your audience, use the Mobile Styles tab in the Plugin interface. For more information, see The Mobile Styles Tab.

Summary

This tutorial guides you through the process of designing your own email template using the Email Love plugin. However, the features discussed here are just the tip of the iceberg. We encourage you to further explore the plugin to discover how it can streamline your email design process.

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