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If your team needs AMP email support, enterprise-grade localization across 300+ locales, and a modular email production system, Dyspatch is purpose-built for that. But if your team designs in Figma and wants pixel-perfect emails with transparent pricing, modern ESP integrations, and AI-powered email generation, Email Love is the better choice.

Quick Comparison

Email LoveDyspatch
ApproachFigma plugin: design and export from your existing toolStandalone platform: browser-based modular email production
Best ForDesign-forward teams using FigmaEnterprise teams needing AMP emails and modular production at scale
ESP IntegrationsDeep integrations with Braze, Iterable, Klaviyo, Customer.io, HubSpot, SFMC, Loops, MoEngage, Blueshift, OneSignal + HTML exportSFMC, Braze, Iterable, Mailchimp, Sendgrid, and others
AI FeaturesAI Studio (generates emails from briefs)Scribe AI (code generation from descriptions)
AMP EmailNot supportedCore feature: pre-coded interactive components
PricingFree plan, then from $19/user/mo (transparent)149149–499/mo (published tiers)
Markup LanguageMJML (open-source standard)DML, the Dyspatch Markup Language (proprietary)
Learning CurveIf you know Figma, you know Email LoveRequires learning DML and platform workflows

Two Different Philosophies

Dyspatch and Email Love approach email creation from fundamentally different angles. Dyspatch is an enterprise email production platform built around modular architecture. It uses its own proprietary markup language (DML, the Dyspatch Markup Language) and a system of Themes, Blocks, and Variants to create reusable, standardized email modules. Its standout feature is AMP email support: pre-coded interactive components like carousels, forms, surveys, and accordions that work within the email itself (in supported clients). Dyspatch also supports localization across 300+ locales and 185+ languages. Email Love takes the opposite approach: instead of building a new platform with a new language, it works inside Figma, the tool your design team already uses every day. Designers create emails visually using Figma’s native tools, and the plugin handles the conversion to production-ready MJML code. No new platform to learn, no proprietary language to master.

Why Teams Choose Email Love Over Dyspatch

No Proprietary Language Required

Dyspatch requires teams to learn DML (Dyspatch Markup Language), a proprietary system for building email modules. While DML is powerful, it creates vendor lock-in. Your email templates, modules, and workflows are all built in a format that only works inside Dyspatch. Email Love uses MJML, an open-source email framework maintained by Mailjet. Your underlying code is portable, well-documented, and backed by a large community. If you ever need to move to a different tool, your knowledge transfers.

Design Freedom vs. Modular Constraints

Dyspatch’s modular system (Themes → Blocks → Variants) enforces structure, which is great for consistency at scale but limits creative flexibility. Every email must be assembled from pre-defined blocks within the platform’s constraints. With Email Love, Figma is your canvas. Designers have complete creative control (custom layouts, unique visual treatments, complex hierarchies) while the plugin ensures everything exports as responsive, cross-client compatible code.

Transparent Per-User Pricing

Dyspatch’s published pricing ranges from 149to149 to 499 per month, with enterprise pricing above that. Even the base tier represents a significant monthly investment, and it covers a maximum of 3 users. Email Love starts free with 5 HTML exports per month, and paid plans start at 19peruserpermonth.Pricingscaleswithyourteaminsteadofforcingyouintoaplatformtier:asolodesignerpays19 per user per month. Pricing scales with your team instead of forcing you into a platform tier: a solo designer pays 19, and a team of five on the Growth plan (59/user/month)pays59/user/month) pays 295 per month with unlimited exports included. No sales call, and you can cancel any time.

AI That Designs, Not Just Codes

Dyspatch’s Scribe AI generates email code from natural language descriptions, useful for developers who need to build email templates quickly. Email Love’s AI Studio takes a different approach: it generates complete email designs from campaign briefs using your own design system components. Not generic templates, but emails that already match your brand.

Modern ESP Depth

Both tools integrate with major ESPs, but the depth differs. Email Love’s Braze integration automatically creates localization variants and syncs content blocks. Its Iterable integration manages templates and snippets natively. These aren’t surface-level connections. They understand each platform’s specific features.

Full Feature Breakdown

FeatureEmail LoveDyspatch
Design EnvironmentFigma (your existing tool)Proprietary browser-based builder
Markup LanguageMJML (open-source)DML (proprietary)
Template LibraryHundreds of templates and componentsBlueprints library + custom modules
AMP Email SupportNoYes, pre-coded interactive components (carousels, forms, surveys)
Modular ArchitectureFigma components + plugin componentsThemes → Blocks → Variants system
AI FeaturesAI StudioScribe AI (code generation)
Responsive EmailAutomatic (MJML-powered)Automatic (DML-powered)
Dark Mode PreviewYes, built into previewYes, built into preview
LocalizationVia Braze integration (automatic variants)Native: 300+ locales, 185+ languages
Email TestingPreviewIntegrated Litmus testing
ESP IntegrationsBraze, Iterable, Klaviyo, Customer.io, HubSpot, SFMC, Loops, MoEngage, Blueshift, OneSignalSFMC, Braze, Iterable, Mailchimp, Sendgrid, others
Approval WorkflowsFigma’s collaboration featuresBuilt-in with role-based permissions
CollaborationFigma’s real-time collaborationBuilt-in team workflows
Custom Code AccessFull HTML/MJML access + Raw Code componentVia DML and HTML blocks
Landing PagesNo, email-focusedNo, email-focused

Pricing Comparison

Email Love

  • Free: $0. 5 HTML exports per month, 100+ pre-built components, 1 AI Import per month
  • Starter: $19/user/month. 10 HTML exports per month, 1 design system, 10 AI Imports per month
  • Growth: $59/user/month. Unlimited HTML exports, 5 shared design systems, 20 AI Imports per month
  • Professional: $1,788/user/year (annual only, minimum 3 users). Unlimited HTML exports, unlimited design systems, unlimited AI Imports
  • Enterprise: Custom pricing. Custom design system (up to 100 components), team training, dedicated Slack support

Dyspatch

  • Starter: $149/month. Up to 3 users, 3 locales, community support
  • Growth: $299/month. Up to 10 users, 10 locales, priority support
  • Enterprise: $499+/month. Unlimited users and locales, SSO, dedicated support

When Email Love Makes Sense

  • Your design team uses Figma and you want email creation inside your existing design workflow
  • You use modern ESPs like Braze, Iterable, Klaviyo, Customer.io, or Loops and want deep integrations
  • You want transparent per-user pricing that starts free instead of committing to a $149+/month minimum
  • You prefer open standards (MJML) over proprietary markup languages

When Dyspatch Might Be Better

  • You need AMP email support. Dyspatch is one of the few platforms with pre-coded interactive AMP components (carousels, forms, surveys, accordions)
  • Localization at massive scale. Dyspatch supports 300+ locales and 185+ languages natively, far beyond what most tools offer
  • You want integrated email testing. Dyspatch includes built-in Litmus testing without a separate subscription
  • Your team doesn’t use Figma. Dyspatch’s standalone builder doesn’t require any external design tool
  • Enterprise governance is critical. Dyspatch offers formal approval workflows and role-based permissions built into the platform
  • You need modular email production at scale. Dyspatch’s Themes/Blocks/Variants system enforces consistency across very large teams

Frequently Asked Questions

Can Email Love create AMP emails? No. AMP email is a specialized format that requires specific markup and is only supported in a few email clients (primarily Gmail). If AMP interactivity is a core requirement, Dyspatch is one of the best options available. Email Love focuses on creating beautiful, responsive HTML emails that work across all email clients. Is DML hard to learn? Dyspatch Markup Language has a learning curve, particularly for teams used to working with standard HTML or visual design tools. It’s well-documented, but it’s a proprietary system. Your knowledge only applies inside Dyspatch. Email Love uses MJML, which is open-source and widely adopted. How does Email Love handle localization compared to Dyspatch? Email Love supports localization through its Braze integration, which automatically creates localized variants of your emails. Dyspatch handles localization natively across 300+ locales with built-in translation management. For teams localizing into dozens of languages, Dyspatch’s approach is more comprehensive. Can I migrate from Dyspatch to Email Love? Since Dyspatch uses proprietary DML, templates don’t directly transfer. However, your email designs can be rebuilt in Figma and exported through Email Love. The Email Love team offers migration support for enterprise customers transitioning from other platforms. Which tool is better for small teams? Email Love is significantly more accessible for small teams, both in pricing (a free plan or 19/user/monthStartervsa19/user/month Starter vs a 149/month minimum) and learning curve (Figma familiarity vs learning a new platform and DML). Dyspatch is optimized for larger enterprise teams.

Ready to Try Email Love?

Install the Email Love Figma plugin and see how Figma-native email design compares to standalone platforms. Start with the free plan and export your first email in minutes. Get the Email Love Figma Plugin