Quick Comparison
| Email Love | Dyspatch | |
|---|---|---|
| Approach | Figma plugin: design and export from your existing tool | Standalone platform: browser-based modular email production |
| Best For | Design-forward teams using Figma | Enterprise teams needing AMP emails and modular production at scale |
| ESP Integrations | Deep integrations with Braze, Iterable, Klaviyo, Customer.io, HubSpot, SFMC, Loops, MoEngage, Blueshift, OneSignal + HTML export | SFMC, Braze, Iterable, Mailchimp, Sendgrid, and others |
| AI Features | AI Studio (generates emails from briefs) | Scribe AI (code generation from descriptions) |
| AMP Email | Not supported | Core feature: pre-coded interactive components |
| Pricing | Free plan, then from $19/user/mo (transparent) | 499/mo (published tiers) |
| Markup Language | MJML (open-source standard) | DML, the Dyspatch Markup Language (proprietary) |
| Learning Curve | If you know Figma, you know Email Love | Requires learning DML and platform workflows |
Two Different Philosophies
Dyspatch and Email Love approach email creation from fundamentally different angles. Dyspatch is an enterprise email production platform built around modular architecture. It uses its own proprietary markup language (DML, the Dyspatch Markup Language) and a system of Themes, Blocks, and Variants to create reusable, standardized email modules. Its standout feature is AMP email support: pre-coded interactive components like carousels, forms, surveys, and accordions that work within the email itself (in supported clients). Dyspatch also supports localization across 300+ locales and 185+ languages. Email Love takes the opposite approach: instead of building a new platform with a new language, it works inside Figma, the tool your design team already uses every day. Designers create emails visually using Figma’s native tools, and the plugin handles the conversion to production-ready MJML code. No new platform to learn, no proprietary language to master.Why Teams Choose Email Love Over Dyspatch
No Proprietary Language Required
Dyspatch requires teams to learn DML (Dyspatch Markup Language), a proprietary system for building email modules. While DML is powerful, it creates vendor lock-in. Your email templates, modules, and workflows are all built in a format that only works inside Dyspatch. Email Love uses MJML, an open-source email framework maintained by Mailjet. Your underlying code is portable, well-documented, and backed by a large community. If you ever need to move to a different tool, your knowledge transfers.Design Freedom vs. Modular Constraints
Dyspatch’s modular system (Themes → Blocks → Variants) enforces structure, which is great for consistency at scale but limits creative flexibility. Every email must be assembled from pre-defined blocks within the platform’s constraints. With Email Love, Figma is your canvas. Designers have complete creative control (custom layouts, unique visual treatments, complex hierarchies) while the plugin ensures everything exports as responsive, cross-client compatible code.Transparent Per-User Pricing
Dyspatch’s published pricing ranges from 499 per month, with enterprise pricing above that. Even the base tier represents a significant monthly investment, and it covers a maximum of 3 users. Email Love starts free with 5 HTML exports per month, and paid plans start at 19, and a team of five on the Growth plan (295 per month with unlimited exports included. No sales call, and you can cancel any time.AI That Designs, Not Just Codes
Dyspatch’s Scribe AI generates email code from natural language descriptions, useful for developers who need to build email templates quickly. Email Love’s AI Studio takes a different approach: it generates complete email designs from campaign briefs using your own design system components. Not generic templates, but emails that already match your brand.Modern ESP Depth
Both tools integrate with major ESPs, but the depth differs. Email Love’s Braze integration automatically creates localization variants and syncs content blocks. Its Iterable integration manages templates and snippets natively. These aren’t surface-level connections. They understand each platform’s specific features.Full Feature Breakdown
| Feature | Email Love | Dyspatch |
|---|---|---|
| Design Environment | Figma (your existing tool) | Proprietary browser-based builder |
| Markup Language | MJML (open-source) | DML (proprietary) |
| Template Library | Hundreds of templates and components | Blueprints library + custom modules |
| AMP Email Support | No | Yes, pre-coded interactive components (carousels, forms, surveys) |
| Modular Architecture | Figma components + plugin components | Themes → Blocks → Variants system |
| AI Features | AI Studio | Scribe AI (code generation) |
| Responsive Email | Automatic (MJML-powered) | Automatic (DML-powered) |
| Dark Mode Preview | Yes, built into preview | Yes, built into preview |
| Localization | Via Braze integration (automatic variants) | Native: 300+ locales, 185+ languages |
| Email Testing | Preview | Integrated Litmus testing |
| ESP Integrations | Braze, Iterable, Klaviyo, Customer.io, HubSpot, SFMC, Loops, MoEngage, Blueshift, OneSignal | SFMC, Braze, Iterable, Mailchimp, Sendgrid, others |
| Approval Workflows | Figma’s collaboration features | Built-in with role-based permissions |
| Collaboration | Figma’s real-time collaboration | Built-in team workflows |
| Custom Code Access | Full HTML/MJML access + Raw Code component | Via DML and HTML blocks |
| Landing Pages | No, email-focused | No, email-focused |
Pricing Comparison
Email Love
- Free: $0. 5 HTML exports per month, 100+ pre-built components, 1 AI Import per month
- Starter: $19/user/month. 10 HTML exports per month, 1 design system, 10 AI Imports per month
- Growth: $59/user/month. Unlimited HTML exports, 5 shared design systems, 20 AI Imports per month
- Professional: $1,788/user/year (annual only, minimum 3 users). Unlimited HTML exports, unlimited design systems, unlimited AI Imports
- Enterprise: Custom pricing. Custom design system (up to 100 components), team training, dedicated Slack support
Dyspatch
- Starter: $149/month. Up to 3 users, 3 locales, community support
- Growth: $299/month. Up to 10 users, 10 locales, priority support
- Enterprise: $499+/month. Unlimited users and locales, SSO, dedicated support
When Email Love Makes Sense
- Your design team uses Figma and you want email creation inside your existing design workflow
- You use modern ESPs like Braze, Iterable, Klaviyo, Customer.io, or Loops and want deep integrations
- You want transparent per-user pricing that starts free instead of committing to a $149+/month minimum
- You prefer open standards (MJML) over proprietary markup languages
When Dyspatch Might Be Better
- You need AMP email support. Dyspatch is one of the few platforms with pre-coded interactive AMP components (carousels, forms, surveys, accordions)
- Localization at massive scale. Dyspatch supports 300+ locales and 185+ languages natively, far beyond what most tools offer
- You want integrated email testing. Dyspatch includes built-in Litmus testing without a separate subscription
- Your team doesn’t use Figma. Dyspatch’s standalone builder doesn’t require any external design tool
- Enterprise governance is critical. Dyspatch offers formal approval workflows and role-based permissions built into the platform
- You need modular email production at scale. Dyspatch’s Themes/Blocks/Variants system enforces consistency across very large teams

