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The Email Love Builder is a web app at app.emaillove.com for building marketing emails. You set up your brand once as a design system: your logo, colours, fonts, buttons, components and templates. Every email your team builds uses it, so emails stay on brand without a designer checking each one. You build emails from your components, edit the copy and images in place, review them with your team, and send the finished HTML to your email platform. The Builder is a separate product from the Email Love Figma plugin. You don’t need Figma to use it. If your team already designs in Figma, you can build your design system from your Figma file.

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Sign up

  1. Go to app.emaillove.com/register/builder.
  2. Create your Email Love account, or sign in if you already have one. The Builder uses the same account as emaillove.com.
  3. The Builder opens on setup, where you bring in your brand. See Create a design system.
To sign in later, go to app.emaillove.com/login and choose Continue with Email Love. Every account starts on the Free plan. See Plans and billing for what each plan includes.

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Find your way around

The Builder's Overview page with the sidebar on the left and the Get set up steps The sidebar is on the left of every page. Templates live inside each design system, on its Templates tab. Settings opens from the workspace menu (Workspace Settings) or from the menu under your name (Settings).
Some pages are only for workspace owners and admins: Image Library, Dynamic Content, Integrations and Settings. Managers can open Settings to manage people.

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Workspaces

A workspace holds a team’s design systems, campaigns, images and connections. Most teams need one. Agencies and companies with several brands can add more.
  • To switch workspace, click the workspace name at the top of the sidebar and pick one.
  • To add a workspace, click the workspace name and choose Add workspace. This option appears for the account owner when the plan allows another workspace.

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What’s in the Builder

Design systems

Your brand styles, components and templates, built from Figma, from your emails, or from Email Love’s starter.

The editor

Build emails from components, edit copy and images in place, preview desktop, mobile and dark mode.

AI

Draft emails from a brief, chat about a campaign, template or component, and design new layouts with Design mode.

Review and sign-off

Comments, @mentions, approval steps and a review link for people outside the Builder.

Sending and exporting

Download HTML or push the email to your email platform.

Team

Roles, invites, single sign-on and two-factor sign-in.

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Next steps