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A UTM code is a snippet of text added to the end of a URL to help your analytics software, e.g. Google Analytics, track and gauge your email campaign’s performance.
For more information on UTM code parameters, click here.
  1. Select the frame in your email design to which you want to add UTM parameters.
  2. On the Plugin interface, select the Properties tab, then add the UTM parameters that will be applied to all the links in your email. For example, specify the medium as “email” and include the campaign name. These parameters will be appended to all URLs within the email.