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Every email in the Builder is built from a design system. So the first step is your brand. After that, you start an email in one of three ways and edit it in the editor.

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1. Set up your brand

When you sign up, the Builder opens on Set up with the heading Bring in your brand. You can also start from Overview under Get set up. Choose one:
  • Figma file: we read your Figma file and build your components and templates from it.
  • An email you’ve sent: paste or upload the HTML of up to five emails, and we rebuild them as your components and templates.
  • A brand on Email Love: pick your brand from Email Love’s library, and we rebuild your design system from its real emails.
  • Email Love’s starter: Email Love’s own components and templates in your colours, fonts and logo. Nothing to import.
The quickest way to try the Builder is Email Love’s starter. You check your logo, colours, fonts, buttons and layout on the Check it step, then click Looks right, build my starter emails. For the details of each way in, see Create a design system.
A Figma or email build runs in the background. Click Explore the Builder and carry on. The sidebar shows how far it’s got, and you get a notification when it’s ready.

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2. Start an email

Pick whichever suits you.
  1. Click New email on Overview, or open a campaign in Campaigns and click New email. You can also open your design system’s Templates tab and click Use template on one.
  2. Choose From a template and pick a template.
  3. Choose a Campaign. If you have no campaigns yet, the email goes into a new campaign called “First campaign”. You can rename it later.
  4. Give the email a name and click Create email.
The email starts as a copy. The template stays as it is.
You can also chat about a whole campaign with AI. Open a campaign, click Open canvas and use the AI chat panel. See AI chat.

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3. Edit the email

The email opens in the editor. The editor with the email outline on the left, desktop, mobile and dark mode previews in the middle, and the Style panel on the right
  • Click any text in the Desktop preview and type. Select words to make them bold, italic or a link.
  • Click an image to replace it from the Image Library.
  • Click a section to select it. The toolbar under it moves, duplicates or deletes it. The Style panel on the right shows what you can change.
  • Add a section from Components or Layouts in the left rail.
Each section is a component from your design system, so its layout and styles come from there. You fill in the content. See Sections and editing. The editor saves as you go. Saved shows at the top.

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4. Set the subject and preview text

Click an empty part of the canvas. The Style panel shows the email’s Subject and Preview text. Click Suggest next to Subject for AI ideas.

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5. Send yourself a test

  1. Click Send test at the top right.
  2. Enter up to 10 addresses, separated by commas.
  3. Click Send test.
Test emails are free on every plan. See Preview and test emails.

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6. Get it out

When the email is ready:
Downloading HTML and pushing to an email platform are part of the Builder plan. On the Free plan your email is saved, and you can send test emails. See Plans and billing.