Skip to main content
AI chat is a conversation with AI about one thing in the Builder: a campaign, a template or a component. Each place has its own job. Chats are saved, so you can come back to them.

​
Where to find it

The template and component chats are for design system managers.

​
Campaign chat

Use it to draft a single email or a whole sequence, then change any of them.
  1. Open the campaign canvas. AI chat is open on the left.
  2. Describe what you want in Describe the email you want to create…, for example: “A 3-email welcome sequence for new Northwind Outfitters customers. Email 2 is about our trail-tested promise. Email 3 offers 10% off a first order.”
  3. Press send.
Each email the chat makes appears on the canvas as a labelled draft, with a card in the chat. The card shows the email’s status, such as Ready or Updated. Click Open to see it on the canvas, or the pencil to edit it in the editor. Ask for changes in the same chat: “Make email 2 shorter” or “Add a product grid to email 3”. The chat can make up to five emails, or change up to five, in one reply. Starters: A launch email, A 3-email sequence, A welcome email.

​
Template chat

Use it to build or change a template from your design system’s components.
  1. Open a template. AI chat opens on its own when the template is empty.
  2. Describe the sections, for example: “A product launch template: hero, three product cards, a customer quote and the footer.”
The chat uses placeholder copy and labelled image slots, which your team fills in for each email. Its list at the end is called Before your team uses it. Starters: A welcome template, Add a product grid, Make a dark-mode check, Save as a new template.

​
Component chat

Use it to change a component’s design: spacing, colours from your brand, type, button style, mobile rules or show/hide properties.
  1. Open a component in Component Studio and click AI chat.
  2. Ask for the change, for example “Add a show/hide property for the button” or “More space above the headline on mobile”.
The chat proposes the change. Nothing changes until you apply it.
  • Switch between Before and After, and Desktop and Mobile, to check it. Compare side by side shows both at once.
  • The card shows where the component is used, for example “Used in 12 emails and 3 templates”.
  • Click Apply to put the change in the component’s draft and publish it as a new version, or Discard.
Emails that use the component keep the current version until they take the update. See Components.

​
Add a brief, a Figma frame or an example

Click + in a campaign or template chat:
  • Upload a brief
  • Add a Figma link: its sections and copy become the brief.
  • Add an Email Love email: follow its layout and pacing.

​
Saved chats

Every chat is saved.
  • Open chats show as tabs at the top of the panel.
  • Click the back arrow to see all chats on that campaign, template or component. Click New chat to start another.
  • Rename or delete a chat from the list. Deleting a chat doesn’t delete the emails it made.
Only you can see your chats. Teammates see the emails and templates the chat made, not the conversation.

​
Use in your agent

You can carry on any saved chat in your own AI tool, such as Claude, ChatGPT or Cursor.
  1. Click Use in your agent under the chat box. It’s available once the chat has messages.
  2. Pick one:
    • Copy prompt: copies a prompt you can paste into any agent.
    • Open in Claude, Open in ChatGPT or Open in Cursor: opens that tool with the prompt filled in.
    • Set up MCP: shows how to connect your agent to the Builder.
The prompt tells your agent which chat to open and how to reach the Builder. It contains no passwords or keys. Your agent needs the Email Love connection to read the chat and work on the emails. See Use the Builder from an AI agent.

​
Tips for a good result

  • Say who the email is for and what you want them to do.
  • Include facts the chat can’t guess: prices, dates, offer terms, product names.
  • Check the Before you send list on each result for placeholders and links.
  • Fill in your design system’s AI knowledge. The chat uses its instructions, brand guide and memories.

​
What it uses

Each email the chat drafts uses 1 AI credit. A change to an existing email, a reply that only answers a question, and a component change each use 0.5. See AI credits.