Skip to main content
AI knowledge is what the Assistant knows about a brand before it writes. Each design system has its own. The more you fill in, the less you fix in each draft. Open a design system and click the AI knowledge tab. It has five sections: Instructions, Brand guide, Memories, Skills and Inspiration. Everyone who uses the design system can read its AI knowledge. Design system managers edit it.

​
Instructions

Rules the Assistant follows in every request for this design system. What the Assistant reads shows the instructions as the Assistant gets them. Click Save changes when you’re done. Each save is a new version.

​
Brand guide

The brand guide is what the Assistant knows about the brand’s look, voice, products and offers. It’s built from the emails your brand has sent, in Email Love’s library, and then from your website.
  1. Click Build the guide. The Builder reads up to 50 of your brand’s emails, then your site.
  2. Check each point. Points are grouped as Colours, Type, Voice, Products, Offers, Guarantees, Claims, Email layout, Footer and Sending. Each one shows where it came from.
  3. Edit or remove points that are wrong. Click Add point to add one.
If the guide picked the wrong brand, use Use this brand to point it at the right one on Email Love. Click Read again to rebuild it. The Assistant builds the guide by itself the first time it drafts for a design system. Rebuilding it by hand uses 1 AI credit.

​
Memories

Memories are facts and preferences the Assistant keeps for everyone who uses the design system. For example, “The spring sale always ends on a Sunday.”
  • Add memory to add one yourself.
  • Suggested from recent chats lists things the Assistant picked up. Nothing is remembered until someone clicks Remember. Dismiss drops a suggestion.
  • Remembered lists what it knows. Filter by Facts or Preferences.

​
Skills

A skill is a set of instructions for one kind of email, such as an abandoned cart email or a product launch. People pick a skill from the Skill menu on Overview before they send a brief.
  • Your skills: your team’s own. Click New skill to write one. Tick Offer this skill in the Assistant to show it in the menu.
  • Email Love playbooks: Email Love’s skills for common kinds of email.
  • Email Love ESP skills: Email Love’s skills for writing merge tags and logic for specific email platforms.
Skills work with the box on Overview and the Assistant in the editor. AI chat doesn’t use them yet.

​
Inspiration

Emails the Assistant looks at for layout and style ideas in every request for this design system. It looks at up to three at a time, newest first.
  • Saved references: the ones you’ve saved, up to six.
  • Find on Email Love: search Email Love’s library and click Save as reference.
  • From your Email Love: pick from emails you’ve liked or saved on emaillove.com.
You can also save an email here from Inspiration with Save to a design system. See Inspiration. The Assistant uses other brands’ emails for layout and style only, never their words or offers.