Brand styles and Check it

Brand styles are the parts of your brand every email shares: the logo, fonts and type sizes, colours, buttons and layout. Components use them, so a change here changes every component that uses it.

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Where to find them

1. Go to Design systems and open a design system.
2. The Brand styles tab opens. Pick a section on the left.

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Change a brand style

1. Open the section and click its edit button, for example Edit colours or Edit buttons.
2. Make your changes. The preview updates as you go.
3. Click Save brand styles.

You can change the logo’s Width in emails and Alt text in place, without opening the editor. To add a button style, click Edit buttons, then Add a button style. People can then pick it for any button in an email.

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How changes reach emails

• Templates use your current brand styles straight away.
• New emails start with the brand styles at the time they’re created.
• Existing emails keep the styles they had. To bring an email up to date, open it, open the ⋯ menu at the top left and choose Check for updates.

This stops a brand change from altering emails your team has already finished.

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Check it

When you set up from Email Love’s starter, the second step is Check it. It shows Email Love’s starter styles on a sample email, and you make them yours before anything is built.

1. Click a row on the right: Logo, Colours, Fonts, Buttons or Layout.
2. Make your changes and click Done. The preview on the left updates. Switch between Desktop and Mobile to check both.
3. Enter a Design system name.
4. Click Looks right, build my starter emails.

Replace the starter logo before you export. To start again with a different way in, click Choose a different way in. You can change everything again later on the Brand styles tab.

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The brand guide

The brand guide is what the Assistant knows about your brand’s voice, products and offers. It’s on the design system’s AI knowledge tab. See AI knowledge.