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Every email in the Builder belongs to a campaign. A campaign holds the emails for one launch, series or client. Folders hold campaigns. The Campaigns page with one campaign

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Create a campaign

  1. Go to Campaigns.
  2. Click New campaign.
  3. Enter a Campaign name and, if you like, a Description.
  4. Click Create campaign. The campaign opens.
If you create your first email before you have a campaign, the Builder files it in a new campaign called “First campaign”. Rename it with Edit campaign.

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Add an email to a campaign

  1. Open the campaign and click New email.
  2. Choose how to start:
    • Blank email: build it from your components.
    • From a template: a ready layout from your design system.
    • From a Figma frame: paste a link to a Figma frame and the Builder rebuilds it as an email.
  3. Check the Campaign and Design system, and pick a Template if you chose one.
  4. Enter an Email name and click Create email. The email opens in the editor.
From a Figma frame shows for design system managers. Other people see it when the design system allows it: a manager turns on Let editors build emails from Figma frames on the design system’s Approval & updates tab. If Figma can’t open the file, the Builder asks for a Figma access token. Managers can also tick Save it as a template for everyone. To start an email from a brief instead, use the box on Overview. See The Assistant.

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Work with emails in a campaign

Each email has a ⋯ menu: Tick several emails to move or delete them together.

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Folders

Folders are one level deep: a folder holds campaigns, not other folders.
  • Create a folder: on Campaigns, click New folder, enter a Folder name, tick any campaigns to move into it, and click Create folder.
  • Move a campaign: open the campaign’s ⋯ menu, choose Move to folder and pick a folder. You can also drag a campaign onto a folder.
  • Rename or delete a folder: open the folder and use the Folder menu. Deleting a folder keeps its campaigns. They move to Not in a folder.
Use the search box to find campaigns and folders by name.

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Delete a campaign

Open the campaign, click Edit campaign, then Delete campaign. You can only delete an empty campaign. Move or delete its emails first.

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The campaign canvas

Click Open canvas in a campaign to see every email in it side by side, at desktop, mobile and dark mode sizes. The button shows once the campaign has an email.
  • Click an email to see its details. Double-click it to edit it.
  • Leave a comment anywhere on the canvas with the comment tool at the bottom.
  • See who else is looking at the campaign from their avatars and cursors.
  • Chat with AI about the campaign in the AI chat panel on the left. See AI chat.
Click List view to go back to the campaign’s list of emails.

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Who can do what

  • Creating, editing and deleting campaigns and folders is for admins and the account owner. See Roles and invites.
  • Creating and editing emails is for Editors and above.
  • Viewers can open emails and comment.