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An email is a stack of sections. Each section is a component from your design system, or a layout row you fill with blocks. You edit the content where it sits, on the Desktop preview.

Add a section

  • A component: open Components in the left rail. Click a component to add it, or drag it to where you want it. A bar shows where it will land.
  • A layout row: open Layouts and drag in a row with one to six columns. Then open Blocks and drag content into a column: text, an image, a button and so on.
An empty email shows Add your first component and Ask Assistant. Blocks only go into layout rows. Components keep their own layout, so you can’t drop blocks into them.

Move, duplicate and remove sections

Click a section to select it. A toolbar appears under it. A selected section with its toolbar and the Style panel on the right You can also drag the round handle on the left of a section, or drag rows in the outline under Emails. Each row in the outline has a ⋯ menu with Copy to another email… and Download as image as well. You can’t add, move or remove sections when:
  • the email comes from a template with a Fixed layout. You fill in the open parts of each component.
  • your role can’t change structure. You can still edit the copy and images.
  • the email is a variant. Change sections in the original email.

Edit text

  1. Click text on the Desktop preview and type.
  2. Select words to show the text toolbar: Bold, Italic, Underline, Strikethrough, Text colour, Highlight, Link and more. More options shows Superscript, Subscript, Special characters, Emoji, Non-breaking space and Clear formatting.
The Style panel lists the section’s text fields under Edit on the canvas. Click one to jump to it.
  1. Select the words, or select a button.
  2. Click Link and enter a web address or a merge tag.
  3. Click Apply link.
Special links adds Unsubscribe, Manage preferences or View in browser. The Builder writes the right tag for your email platform when you export.

Add a merge tag

Select where you want it and choose Merge tags in the text toolbar. The Subject and Preview text fields have Personalise for the same list. Merge tags come from Dynamic Content. If the list is empty, a workspace owner adds them there. See Conditions and merge tags.

Change an image

  1. Click the image.
  2. Pick one from the Image Library, upload a new one, or drop a file on the image.
Add alt text in the Style panel, or mark the image as decorative. See Image Library.

Change a button

Click the button’s edge to select it. In the Style panel, pick a button style from Buttons. The styles come from your brand. Edit the label on the canvas.

Show or hide parts of a section

Many components have parts you can switch off for one email, such as a hero’s button or a card’s badge. Select the section and look under Show in this email. Each part has a switch. A part that’s off shows Not in this email. Which parts can be switched off is set in the design system. See Show/hide properties.

Show a section on desktop or phone only

Select the section and use Show on: Both, Desktop or Phone. To show different content on each, duplicate the section and set one to Desktop and one to Phone.

Phone-only changes

To change how a section looks on phones without changing desktop:
  1. Click the section on the Mobile preview, or choose Mobile only under Editing for in the Style panel.
  2. Make your changes. The panel shows Editing phone only.
Phone changes in this email lists what you’ve changed. Click Reset all to undo them.

Locked components

Your design system decides what can change in each component. In an email:
  • A component’s layout and styles always come from the design system. The panel says “Layout and styles come from the component.”
  • A fully locked component can’t be edited at all. The panel says “This component is locked. A designer can change it in Component Studio.” You can still move, duplicate or delete it.
  • A component with locked mobile styling can’t have phone-only changes.
  • In an email made from a template, fields the template locks show Set by the template.
To change a locked component, a design system manager edits it in Component Studio and publishes an update. See Components.

Undo and save

  • Undo and Redo are in the top bar, or press ⌘ Z and ⌘ Shift Z. Undo goes back up to 100 steps. When others are editing, it only undoes your own changes.
  • The editor saves about two seconds after each change. If a save fails, you see Your changes have not been saved and a Retry save button.