Klaviyo - Email Love

Builder can create and update Klaviyo templates in three formats. Native drag-and-drop is available to all connected Klaviyo accounts, subject to your Builder role and plan.

Connect Klaviyo

Create a Klaviyo private API key with permission to read and write templates. A public site ID cannot export templates.
In Builder, open Integrations > Klaviyo as a workspace owner or admin.
Enter the private API key and save.

See Klaviyo’s private API key guide for creating a scoped key. If you connect more than one account, give each a recognizable name.

Klaviyo connection form in Builder — Connect Klaviyo in Integrations before exporting. This example shows blank connection fields; use the credentials for your account.

Choose an export format

Open the email, click Export, select the Klaviyo account, and choose Editing in Klaviyo.

Format	Use it when	Editing in Klaviyo
HTML code	You want the compiled Builder layout	Edit the HTML
Hybrid: editable text and images	You want the layout with editable content regions	Edit supported text and images after using the template in a campaign or flow
Native drag-and-drop	You need native blocks or a send-time product feed	Edit supported Klaviyo blocks in its native editor

Hybrid templates are HTML with editable regions, not fully native block templates. Opening one in the standalone template library may show code. Use it in a campaign or flow to access the editable regions. Personalized images remain HTML. Native export supports text, buttons, rules, spacers, supported columns, dynamic images and product-feed blocks. Klaviyo controls the responsive and dark-mode rendering, so review both after export.

Ordinary static images cannot currently be imported as native Klaviyo image-library blocks. Use Hybrid: editable text and images or HTML code for those designs. Unsupported raw code, conditional structures, layouts or custom phone overrides can also stop native export. Builder reports the problem instead of silently dropping the content.

Click Export to Klaviyo. After success, open the template in Klaviyo and check its layout, links and personalization.

Use products selected at send time

This uses an existing dynamic product feed in Klaviyo. It is different from inserting a fixed product selection while designing in Builder.

In Klaviyo, configure a dynamic product block in a native template in the account you will export to.
In Builder, add Klaviyo product feed from Blocks to a layout column.
Under Products at send time, select the Klaviyo account and enter the Source native template ID.
Click Load product feeds, then choose the Product block.
Set the available rows, columns, product titles, prices and button options. A fixed design may lock structural choices.
Export using Native drag-and-drop to that same account.

Builder shows a placeholder. Klaviyo selects the products when the message is sent. Preview the actual product selection in Klaviyo. The source template and product block must still exist when you export. Builder checks that reference again. If it was removed or belongs to a different account, choose a valid source before exporting. Saving an unconnected product-feed block in Builder does not make it exportable.

Update a template

Export the same Builder email to the same account and choose Update the template. Builder checks the destination against its last verified export and reads the result back after saving.

If the template changed in Klaviyo, the update stops for review.
If the content is already up to date, Builder reports that no export allowance was used.
The existing editing format stays fixed. Choose Create a new template to switch between HTML, hybrid and native formats.
An older export without a verified destination may require a new copy.

Creating a new template leaves the earlier one intact. Changes made in Klaviyo do not sync back into Builder.

Campaign and flow settings

The export creates or updates the selected template. It does not update existing campaign or flow copies, choose an audience, schedule a message or send it. Set the subject, preview text, sender and other message settings in your Klaviyo campaign or flow. Test personalization and the product feed there before sending.

Troubleshooting

What you see	What to do
Native export cannot preserve an image or layout	Use hybrid or HTML, or replace the unsupported block. Static image-library import is not supported in native mode yet.
No product blocks found	Confirm the source is a native Klaviyo template with a dynamic product block in the selected account.
The product feed is unbound or its source changed	Load the source template again and select a valid product block.
The destination changed in Klaviyo	Keep editing that version there, or create a new template from Builder.
You only see HTML for a hybrid template	Use the template in a campaign or flow to edit its supported regions.
The outcome is uncertain	Check delivery status and Klaviyo before starting another export. Contact Email Love if the attempt stays unresolved.

See verified updates and delivery status for more on updates and recovery.

Connection and reporting

See the Klaviyo integration guide for connection setup and current aggregate reporting support. For the shared Reports and AI workflow, see Email insights and reporting.