Marketo - Email Love

Export a Builder email to Adobe Marketo Engage as an email in a program or folder, or as an email template only. Email exports get their own backing template in Design Studio. The integration now supports verified updates, classic editable regions, optional image hosting, and saved editing and tracking choices. Classic movable modules are available to selected accounts.

Connect Marketo

You need a workspace owner or admin in Builder and an administrator who can set up Marketo API access.

In Marketo, open Admin > Users & Roles. Create an API role with Read-Write Assets and Approve Assets, with access to the Default workspace and each workspace you will use.
Assign that role to an API-only user.
In Admin > LaunchPoint, create a Custom service for that user. View Details shows its Client ID and Client Secret.
In Admin > Web Services, copy the REST API endpoint. Builder also accepts the Munchkin ID.
In Builder, open Integrations > Marketo, enter those values, and click Connect.
Choose a Template folder under Design Studio folder for email templates, then save. Choose a folder that can hold email templates, rather than the Design Studio root.

The template folder is required even when the finished email goes into a program. Marketo needs a template to create the email. Approving that backing template does not approve the email itself. For the credential locations, see Adobe’s authentication guide.

Adobe Marketo Engage connection form in Builder — Connect Adobe Marketo Engage in Integrations before exporting. This example shows blank connection fields; use the credentials for your account.

Choose how people will edit it

Choice	What you get in Marketo	Next export from Builder
Editable in Marketo’s classic editor off	The compiled HTML design	Update the verified destination or create a new copy
Classic editable regions	Editable content sections in the classic editor	Update while the saved content and region structure still match, or create a new copy
Classic movable modules (new copy)	Sections people can move and duplicate in the classic editor	Create a new copy

Classic movable modules have limited availability. If the option is disabled for your account, use classic editable regions or contact Email Love. These formats target Marketo’s classic editor, not the New Email Designer.

Movable modules do not support updating an existing export. After someone reorders, duplicates or edits modules in Marketo, create a new copy from Builder to keep that work intact. Layouts that cannot be separated into supported modules stop the export.

Export an email or template

Open the email in Builder and click Export.
Under Export to your ESP, select your Marketo account.
Choose Email in a program or Email template only.
For an email, find its program or browse to a folder. For a template, choose a Design Studio template folder.
Check the Name in Marketo, sender details and editing options.
Click Sync to Marketo or Create the template.

Program search covers recent programs. If the program is missing from search, use Browse Marketing Activities instead and navigate the folder tree. For email exports, the dialog also includes:

From name, From address and Reply-to. Empty values use the connection or Marketo defaults.
Description for identifying the asset.
Operational email. Use this only for transactional or legal messages: operational emails can bypass unsubscribe and marketing-suspension settings. Changing this choice on an existing exported email requires a new copy.
Turn off open tracking.
Approve it in Marketo. When this is off, the email remains a draft. Check it each time if your connection has automatic approval enabled.
Send a sample to. Enter an address only when you want Marketo to send a sample. Leaving it empty sends no sample.

Exporting does not schedule a campaign or send to an audience. If a required content step fails, Builder stops later approval and sample-send steps. Review the reported status before trying again.

Host images in Marketo

In the connection’s Optional settings, turn on Copy images into Marketo and choose an Images and Files folder. Builder copies supported images into Design Studio and uses their hosted URLs. Images that cannot be copied keep their existing URLs, with a warning in the sync result. Leave this off to keep the image URLs already used by the email.

Update an earlier export

Reopen Export > Marketo and choose Update the email, Update the template, or Create a new one. Confirm an update with Update in Marketo. Before updating, Builder checks the destination against the last verified export. It reads the saved result back before recording success. Verified exports now retain their editable, operational and open-tracking choices, so the next update dialog can restore them. Builder stops an update when it finds changed remote content, incompatible editable regions, or a template that could affect other emails. An older export without a verified baseline also needs a new copy. There is no force-overwrite option in this flow. If you have edited the email in Marketo, keep editing that version there or create a new copy from Builder. Marketo edits do not sync back into Builder.

Personalization

Authored Marketo merge tags are preserved. Configure the required tokens in Marketo and preview them in the program that will send the email. Builder does not create program-level My Tokens, generate Velocity script tokens from conditions, or author native Marketo global variables. A token remaining intact in the exported code does not confirm that it resolves for a recipient.

Troubleshooting

What you see	What to do
No template folder selected	Open the Marketo connection and choose a Design Studio email-template folder.
A program is missing from search	Browse the folder tree instead. Check the API user’s workspace access.
The destination changed or its structure is incompatible	Review it in Marketo. Keep that version or create a new copy from Builder.
The template is shared with other emails	Create a new copy so an update does not change those emails.
Classic movable modules require a new copy	Select Create a new one. Existing modular exports cannot be updated in place.
A character or emoji is unsupported	Remove the character identified by the error, then try again.
The outcome is uncertain or partially saved	Check the recorded delivery status and the assets in Marketo. Do not start another export until the first attempt is resolved. Contact Email Love if it remains unresolved.

Review desktop and mobile rendering, the text alternative, links and personalization in Marketo before sending. Builder does not clone programs, schedule campaigns, publish to Sales Insight, sync landing pages or import Marketo performance reports. See verified updates and delivery status for the shared export behavior.

Connection and reporting

See the Adobe Marketo Engage integration guide for connection setup and current aggregate reporting support. For the shared Reports and AI workflow, see Email insights and reporting.